Social Media Interaction Can Expand Your Brand - How?
Today people of all ages are on social media trying to establish a brand for themselves. From teens to grandparents consumers of all ages have their own presence on the internet through social media sites such as Facebook, Twitter, Google+, and others. They want to stay connected online with those whom they deem to be similar to themselves, with those from whom they can gain a benefit from knowing, with those whom they can offer to help, and with a myriad of other connections.
Businesses can be a part of the online experience of these ones through brand exposure and ease of access. Businesses have to be on the same social media platforms as their desired clientele. Even if the consumable product or service being offered by a business is not delivered digitally (online) the prospective consumers of that product or service will go online to find it. The business with the brand that is at the "top of mind" for the consumer is the one that they will search for instinctively. That "top of mind" brand awareness can be introduced and maintained through casual but deliberate social media interactions such as relevant tweets on Twitter, posts on Facebook, or images on Pinterest.
Even when a company's brand is not "top of mind" for consumers on a daily basis that company brand can be placed "top of mind" when a consumer goes online to search for what a company offers. When it comes to brand some questions a business owner should ask are: "Where will my company show up in a search within my industry?", "Will it show up high enough in search results to get a potential customer's attention?", "Where does my website currently rank in the search engines?", "Is my rank rising or falling?"
Bottom line, to expand its brand a company needs to not only be on Facebook, Twitter, Google+ and other social media sites where their customers already are, but they must be connected. Brand familiarity can be expanded online by means of effective communication (tweets and posts), along with well placed social media promotions and advertising. A business connected with itself online, which leverages each of its social media accounts (and possibly mobile SMS text marketing) to engage with consumers will result in an easily accessible and recognizable brand that online consumers will look to when in need of the products and services a company has to offer. Building up your brand online will make online consumers more likely to become your customer. You can do it yourself or look to an agency like ours to either help you or do it for you.