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Why Search Engine Optimization Is A Must-Have For Your Business

Website SEO (search engine optimization) is a very competitive business from Newport Beach to nationwide. You have to arm yourself with the proper know-how and the tools to make your site stand out above your competitors. Each day, more and more sites are clambering to optimize their rankings in websites and if you let down your guard, you may just get trampled on and be left behind along with so many other failed business websites.

Search Engine Optimization is a term widely used today by many marketing agencies. For the next few years, search engines will be the most widely used internet tool to find the sites that your potential customers need to go to find  the product, service, or information they need.

Most online searchers using search engines only look at the ten top search results on the first page. So making it to the first page, to the top three on the first page, is a key indicator for a sites success in search engine optimization. Your site will have a higher probability of being clicked on when you rank high. The more clicks, the more traffic for your site, the more business you can rake in.

But, it is essential to grab a hold of that spot or make your ranking even better. As I mentioned, each day is a new day for all websites to make them selves rank higher using search engine optimization. It is imperative to make your site better and better everyday.

So just what is SEO and why do you have to use it? The answer to why you have to use it is easy. You need search engine optimization to be number one, or maybe at least make your site be an income generating one.

With search engine optimization you can get the benefit of generating high traffic volume. Let’s say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get hundreds of hits or more a day, you get a good ratio of sales using the 20 percent mentioned above. But if you only get ten to twenty hits on your site a day, then you only get one or two sales if any at all.

So once again, what is search engine optimization? Search engine optimization is utilizing tools and methods to make your site top ranking in the results of search engines results pages. Getting yourself on the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential income and business.

Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change on your site or add as well to it to get search engine optimization. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme.

You may also need to rewrite your sites contents so that you get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your site’s content search engine optimization friendly.

You will also need to collaborate with many other sites so that you could get link exchanges. The more inbound and outbound traffic generated by sites in the same niche are one of the components search engines use to rank sites.

Try to search the internet for any useful information on guidelines and methods for search engine optimization and there will be plenty found. Read the many articles that can help you optimize your site in search engine results pages. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort on your part but the benefits will be astounding.

If you can part with some money, there are many sites in the internet that can help you in search engine optimization. There are many sites that help in tracking keyword phrases that can help your site.

If you don't have the time or don't want to do it yourself then you can have an agency like ours do it all for you.

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Unsurpassed Newport Beach SEO Services

Newport Beach SEO Services Gets Customers For Your Local Business

Doing business in Newport Beach California is expensive. Search engine optimization for your company website can be one way to get you customers for free decreasing your customer acquisition costs and increasing your profits. Every day people search online for the services your business offers. If you aren't online, or worse yet, you've paid to get online and your customers don't find you then they are surely finding your competitors.

Ranking on the search engines has become an "arms race". The business with the most optimized website wins. For now.

As soon as a competitor optimizes more effectively than you then your hard won placement on the search results pages can be lost so much so that over time your business's website can be pushed off of page one altogether.

What will you do if that happens? Better yet, what can you do to make sure that doesn't happen?

You Need Your Own SEO Mercenary

Not to offend anyone using such militaristic comparisons but your business's place on the search results page is something that you will have to fight for. If you are inclined and equipped to do so it will require hours of your time and effort to stay ahead.

But you don't have to be the one spending the hours and putting in the effort to rank your business web page on the search engines. There are search engine optimization experts who can do it for you. Your only question should be "which expert do I choose?"

As you have probably already seen, a search query for SEO expert on Google, Bing, Yahoo or some other search engine will return pages of results. Even if you limit your interest to the experts listed on page one you still might not know which one to choose.

Choose The Unsurpassed SEO Experts In Newport Beach

If you are doing business in Orange County California and want to be found by customers searching on page 1 of the search engines, then why not choose the SEO company that appeared at the top of the search page results when your searched? Not the company that paid more than everyone else to be at the top with an Ad. Look for the company that landed the number one spot organically. That's the company that got there for free, and if they can do it for their own company then they can also do it for yours.

Put Crossroads Social Media's experts to work ranking your company website on page one of Google. See our Discovery page here.

 

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Effective Social Media Engagement

Social Media is more than a buzz word. It has become an integral part of personal, professional, business, and even industry level branding and relationships.

The social media platforms, Facebook, Twitter, Yelp, Google+, and Instagram are used for more than keeping up with friends and family. These platforms are important for Branding and customer relations. Today the  entertainment industry aren't the only ones building a presence online. Restaurants, health clubs, construction companies, car dealerships, and many numerous other types of businesses want the type of exposure that social media channels can offer.

But how does a business capitalize on the use of social media? Want to know how to lend greater recognition to a company website? Here is a list of ways to do it:

  • Facebook
  • Twitter
  • Yelp
  • Google+

Yes a company presence on the above platforms that link back to the company website can increase reputation and recognition for the company.

Often times businesses know that they need social media but don't know how to implement it, or don't have the time to do it themselves. So agencies like ours can help freeing business owners to run their businesses.

An integrated plan to tie all of the online mediums together to present a cohesive brand for the business will expand both presence and reputation building for almost any business.

Want even deeper customer engagement? Check out this solution.

 

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7 Insane Stats About Mobile SMS Text Marketing

Mobile Marketing's Spectacular Way Of Reaching Customers

Business owners go into business to  make other people's lives better with a product or service. That's why Crossroads Social Media was started. Reaching customers with offers is what marketing is all about and mobile marketing is "king" when it comes to not only reaching customers but engaging with them after initiating contact.

Did You Know These Facts About Mobile Marketing?

- 86% of Americans own a mobile phone?

Yours is probably less than an arms length away from you right now.

- 68.7 million are frequent text users?

How many text messages have you sent or received today?

- 52k+ texts are sent every second?

Adoption of this technology isn't a problem.

- 99% of text messages are opened?

Great for marketing!

- 90% of text messages are read within 3 minutes of being sent?

Enables timely announcements about a product or service.

- 90% of marketing emails are never opened?

Have you ever paid money to send out thousands of emails? Was it worth it?

- Mobile is no longer the exception but the rule.

What if you could capitalize on this reality?

Don't be discouraged, be encouraged. You really can capitalize on mobile, and it's easy! Crossroads Social Media can have you set up on a SMS  Mobile Media platform with 5 keywords and implemented in minutes.

Demonstration:

Text: xrsvip to: 88799 to see how Crossroads Social Media makes real time connections, and how you can too.

We have a system especially designed to work with Restaurants.