Patron Instant Engagement (PIE) Helps Fill Your Empty Tables - Clients Nationwide!
Fill Your Empty Tables
The Patron Instant Engagement (PIE for short) Recipe is a SMS mobile text marketing system designed to help restaurants fill their empty tables. A table that sits empty for the entire duration of a lunch or dinner seating is lost revenue that is gone forever.
A full seating brings the benefits of happier servers - they get more tips; better utilization of kitchen - chefs and equipment not idle; less food waste - more diners to order food for the allotted menu items per seating; and increased ROI - less stress for restaurant owners who are no longer losing hundreds to thousands of dollars a week of lost revenue from empty tables.
Patron Instant Engagement (PIE) Recipe Fixes The Problem of Empty Tables
Using mobile text marketing you can message your potential customers directly on their mobile phones. That means you can contact them exactly when they are hungry-lunch patrons at lunch time, dinner patrons just before dinner. You set the precise timing.
Patron Instant Engagement (PIE) Recipe Pays For Itself
You've probably heard plenty of vendors claim that their product or service pays for itself. But any system that fills empty tables is turning lost revenue into profits. PIE (for short) could pay for itself in a little over one week every month by filling just half of the tables that would have previously sat empty.
Case Study (very conservative):
In the scenario above if PIE is only 20% effective at filling those empty tables it would still pay for itself in a week every month.
Patron Instant Engagement (PIE) Recipe
This is the first ingredient for the (PIE) Recipe.
Eye-opening facts about mobile texts: 99% of text messages are opened (90% of promotional emails are never opened); 90% of text messages are read within 3 minutes of being sent.
Patrons willingly opt-in to your SMS marketing list so they are expecting your promotions and will receive them every time, and read them within 3 minutes 90% of the time. Sign-up to have us run your Patron Instant Engagement (PIE) Recipe mobile marketing campaigns in two simple steps. Step 1). Patron Instant Engagement (PIE) Recipe Sign-Up. Step 2). Mobile Platform Sign-Up.
Mobile Platform Usage
The second ingredient in the system is a Mobile Media platform. The Mobile Media platform will provide the means to engage customers. Customers opt in to your mobile text marketing list by texting a keyword that you choose to the Mobile Media short code (a memorable 5 digit number; our Mobile Media platforms use a most memorable 5 digit number, 88799). After customers have opted in to your mobile marketing list you can engage all of these customers at once with a broadcast to your keyword. Our Strong Recommendation: When choosing one of our Mobile Media platforms be sure to choose one with a minimum of five (5) keywords. The importance of the flexibility this will give you can't be over emphasized.
Initiation/Enticement:
Once you've signed up for your Mobile Media platform, you will need to come up with an initial offer to get patrons to opt in to your mobile marketing list. Your offer has to be tempting to the patrons but of course cost effective for your restaurant. (A discount, a free appetizer, free dessert, buy one get one, etc. You can be creative.) When it comes to mobile marketing opt in enticements restaurants have a great advantage because everyone loves food, restaurants can offer great food enticements to encourage opt ins to mobile marketing.
Keyword(s):
Your mobile platform comes with a specified number of keywords, we recommend choosing one of our Mobile Media platforms with five (5) keywords. You want to come up with a keyword to match each of your opt-in enticement offers.
Patron Engagement
Once you have your platform, your keyword(s) and offers that will entice patrons to opt in to your list all that's left to do is keep them engaged. How? By regular broadcasts outlined in the details of the Patron Instant Engagement (PIE) Recipe implementation instructions available after you sign up for access to the system. Signup for the Patron Instant Engagement (PIE) Recipe here.
DEMO
Text: xrsvip to: 88799 to see how Crossroads Social Media makes real time connections, and how you can too.